Ahrefs is an all-in-one SEO toolset designed to help users grow their search traffic, research competitors, and optimize their websites. Key features include:
- Site Explorer: Analyze competitor websites, backlinks, and organic traffic.
- Keywords Explorer: Discover keyword ideas, analyze search volume, and assess keyword difficulty.
- Site Audit: Crawl websites to identify and fix SEO issues.
- Rank Tracker: Monitor keyword rankings over time.
- Content Explorer: Research top-performing content and identify content gaps.
- AI Content Helper: Improve content with AI.
Target users include SEO professionals, marketing agencies, and website owners looking to improve their search engine visibility and drive more organic traffic.