Google Trends is a search trend feature that shows how frequently a given search term is entered into Google's search engine relative to the site's total search volume over a period of time. Key features include:
- Real-time data: Access to trending search topics as they emerge.
- Regional analysis: Compare search interest across different geographic regions.
- Historical data: Analyze trends over time to identify patterns and seasonality.
- Related queries: Discover related search terms to expand content strategy.
- Data visualization: Charts and graphs to illustrate search trends.
Use cases include:
- SEO optimization: Identifying keywords for content creation.
- Market research: Understanding consumer interest in products and services.
- News monitoring: Tracking trending news stories and public sentiment.
- Content strategy: Planning content calendars based on search trends.